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You are here: Home / Misc / An Open Letter To the “New” AT&T

An Open Letter To the “New” AT&T

March 22, 2007 by Chris 9 Comments
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Dear AT&T

I awoke this morning to a very unpleasant example of your apparent unilateral corporate heavy handedness. And I’m not happy about it.

I have been a contented BellSouth customer for many years. In fact, yesterday was my 9th wedding anniversary and we first opened our BellSouth account with a computer that was a wedding gift. We’ve carried our BellSouth account with us through moves to three different states.

The BellSouth home page has been there to greet every browser opening on all our computers for that entire time. And like I said, I’ve been quite contented.

Until now, that is.

Now that you’ve taken my old BellSouth and returned it to the “New” AT&T fold you are plowing ahead with your re-branding efforts. Fair enough. Change is a fact of life.

However you have seen fit to hijack my home page, the page that my wife and I’ve been passing through on our way to the internet for 9 years by the way. And you’ve replaced it with a poor imitation of an old AOL design.

I don’t like it.

It’s one thing to make changes in the layout and design. But you’ve gone ahead and eliminated much of the previous customization that kept BellSouth as my home page for all these years. It was simple to use, and I could put the information I wanted to see right where I wanted it on the page.

And to add insult to injury you’ve taken up more than a third of the left column above the fold space with an obnoxious full motion ad that I cannot remove. A service that I am paying a hefty fee to access should not be bombarding me with advertising.

I won’t tolerate it.

At the very least you should give your subscribers the option to stick with their old tried and true home page if they don’t like the new page.

So here’s the deal. Since you were able to throw the switch and steal my homepage over night you should be able to put it back equally quickly. But I’m a generous guy. I’ll give you until the weekend to address my home page grievances. If you choose to ignore my offer for resolution, I’ll be changing the home page on all my computers to one that is more customizable to my needs.

And I promise I won’t look back.

The ball is in your court.

Sincerely,

Chris Cree
SuccessCREEations.com

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Filed Under: Misc, Tech Tips Tagged With: AT&T, BellSouth, Home-Page, SuccessCREEations, Tech Tips

Comments

  1. Robert Hruzek says:
    March 22, 2007 at 8:29 am

    Hey Chris, good luck with that! Uh, who did you say you were moving to again? :-/

    Reply
  2. Mark Goodyear says:
    March 22, 2007 at 8:57 am

    Congrats on the 9th anniversary! (My wife and I are celebrating 12 years this summer. Crazy.)

    Um, AT&T is a local company for me, so I’m sad to hear that they disappointed you so much. Hopefully, they’ll take some action. Have you emailed anyone?

    Reply
  3. Chris says:
    March 22, 2007 at 10:03 am

    Robert, I’ve go no issue with their connectivity. My issue is just with the home page. I’ll have to do some research and figure out which portal is the best for my needs.

    Gotta say I’m liking the direction Google seems to be heading with their home page…

    Reply
    • Positive Life says:
      November 8, 2010 at 2:23 pm

      I can completely understand how you would be feeling, but yeah, change is the name of the game. I believe a company like At & T would like to listen to its customer’s complaints and take action on it. I guess you would have sent an email by now…

      Reply
  4. Chris says:
    March 22, 2007 at 10:13 am

    Heya Mark, Thanks for the suggestion of sending an email. I honestly didn’t think of that. :oops:

    They actually have a contact form linked on the home page and one of the subject line drop downs is “Home Page”. I just shot them a note. We’ll see how they respond.

    Reply
  5. stubsy says:
    March 22, 2007 at 10:18 am

    Good luck with that, would be interested to know if they change it back.

    Reply
  6. Chris says:
    March 22, 2007 at 10:48 am

    Stubsy, I honestly don’t expect to budge a huge organization like AT&T. If they do respond positively they will cement a solid fan for a long time.

    Do they have even the capacity to do that?

    Reply
  7. Tariq Khan says:
    March 22, 2007 at 8:14 pm

    Chris,

    Hope things improve on the home page, and congrats on keeping things rolling along nicely on the home front.

    Reply
  8. Chris says:
    March 23, 2007 at 5:12 am

    Thanks Tariq, My wife is a real prize. I’m one of those many guys who married up. She definitely got the short end of the deal in that relationship. ;)

    Reply

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