Comments on: Anonymous or Pseudonym Blogs – Good For Business?

By: Lee

Lee — Thu, 25 Jun 2009 13:58:22 +0000

Really interesting topic – although a bit out of date now. My wife’s encouraging me to have an anonymous blog to rant on – somewhere that I can speak my mind without worrying about the customer relationships – my business coaching blog is my relationship building place.

But I so want to rant about all sorts of things – today it would be government policy on education – and my blog readers didn’t sign up for that.

Thanks for enlightening me to the fact that there’s no right and wrong – just opinions!

Lee

By: Dornessa Harris

Dornessa Harris — Sun, 03 Jun 2007 02:40:26 +0000

I agree. I always use my real name. People relate to your better.

By: Daniel Sweet

Daniel Sweet — Mon, 21 May 2007 18:42:28 +0000

From my experience, I think the real-world equivalent of this is the salesman.

To the customer, the salesman *is* the face (and personality) of the company. Yes, the company has to deliver, but if the customer and the salesman don’t get along, there will be no business.

This is never more obvious than when a salesman leaves a company. Frequently, the business goes with him because the client doesn’t click with the next salesman.

Did the company do any worse? No. Was there anything different other than the salesman? No. But the client leaves anyway.

With Blogging, longevity is all about the personality. If I annoy the heck out of you, it doesn’t matter what content I bring to the party – you aren’t staying.

Multiple people bring multiple personalities. Anonymous bloggers bring suspect personalities.

Dan

By: Kathy

Kathy — Mon, 21 May 2007 16:02:08 +0000

I think one of the most powerful aspects of business blogging is to establish a RELATIONSHIP with potential clients/customers. From that perspective, anonymous blogs are a waste of time and effort.

It’s why many bloggers feature their picture… not because they’re so darned good looking, but rather it helps to put a face with the communication.

By: Dave

Dave — Sun, 20 May 2007 05:26:59 +0000

oops meant to say B&M (Brick and Mortar). Somehow B&E adds an entirely different meaning to my comment.

By: Dave

Dave — Sun, 20 May 2007 05:25:45 +0000

Chris…
When I head into a B&E store, I expect to either know the person behind the counter or see a name tag. I guess I just expect the same thing online.

By: Heading Back South at SuccessCREEations by Chris Cree

Heading Back South at SuccessCREEations by Chris Cree — Sun, 20 May 2007 01:14:25 +0000

[...] Anonymous or Pseudonym Blogs – Good For Business? [...]

By: Chris

Chris — Sun, 20 May 2007 00:50:25 +0000

Geeze Louise! I get bogged down in loading up for our trek back home to Savannah and a whole conversation breaks out here!

AWESOME!

Great input by everyone.

I tend to be more about people myself. But then I’m not a hard and fast rule guy either. I see a whole lot of gray area in this one.

By: JohnC

JohnC — Sat, 19 May 2007 23:09:59 +0000

Business blogs have writers. Returning ‘customers’ do so not because of the business, but because of the service associated with the writer.

Take McDonald’s.

For years, they had someone in the role as Ronald. For whatever reason, that person sought opportunity elsewhere, but the role continued. I connected with the original Ronald years ago.

When I faced this new Ronald in front of my regular haunt, I wondered. When I saw his actions, mannerisms, enunciation…were different as each was introduced to my conditioned understanding of what Ronald was, I lost interest in Mickey’s over a quick successive five advertisements seen.

The reason: I learned to trust the man behind the mask of the clown. I identified his actions, words, and mannerisms with trust. He connected me to his business standing behind him, through his trust.

Take away the man in the clown suit for another man in that same clown suit…trust is lost.

Now…I’d probably do business with whatever company has employed that out of work faceless clown guy…because I trust people.

Don’t make blog writers dress up in the same costume and paint. People will see it, and know they’re not seeing the same person they connected with in a relationship.

Cripes…now you gone and did it again, Chris. I’m off to go search for ‘my’ Ronald. WAHHH!

By: Aaron Bassett

Aaron Bassett — Sat, 19 May 2007 19:41:52 +0000

To me the author behind the blog is important. I pretty much always check out a new blogs about page right away.
I think it helps build up a sense of knowing the person and perhaps even a form of trust.

But then again the information on the about page could be completly made up and I would never know. So unless you are likely to meet the people who read your blog (be it business or personnal) perhaps it doesn’t matter?