Just as Social Media can be a useful avenue to raise the visibility of your business face to face networking is also an important element to promoting your business and the service or product you offer.
I call that my analog networking time. And today will be full of that.
I’m heading to the eWomenNetwork event at the Savannah Southern Women’s Show. And while that may sound like it could be a bit of an estrogen filled morning, I find eWomenNetwork to be one of the most productive of the networking events I attend locally.
And I don’t say that just because Gorgeous is the founding Executive Managing Director of the Savannah chapter either. Though I will admit that probably adds just a little bias to my opinion.
Truth is women make or heavily influence something like 80% of all buying decisions in our culture these days. Couple that with the fact that this particular group is focused on intentionally making business connections and it adds up to a winner for my business.
The similarities between seeing results with analog face to face networking and with digital social media networking are striking. And when you get right down to it, your results are usually tied directly to how much effort you are willing to put into building those relationships.
So for now I’m off for a breakfast event.
“Analog networking”! I love it! It’s so funny, we try so hard to be up on all of the latest social media where the competition is virtually incomprehensible. But when it comes to real, breathing humans, they don’t have a clue.
Some of my greatest fans are people who don’t even know what a blog is. This is perfect, because it means that mine constitutes 100% of the blogs they read.
Great term. I’ll definitely be stealing it (with attribution).
Great advice and totally true. Just because all these great social connectivity software is out there doesn’t mean you can skimp on the face-to-face. I often try and do lunch and dinner with those I work with to keep these relations strong.