Comments on: Yahoo Shine – Social Media Made for Women?

By: Positive Life

Positive Life — Mon, 08 Nov 2010 19:52:28 +0000

I believe the concept didnt work because I have myself also not heard much about the same…

By: Women and business

Women and business — Wed, 08 Jul 2009 17:03:19 +0000

Yahoo just keeps trying to come back from the edge of oblivion in creating these new services. Hopefully this one will pan out.

By: alice

alice — Tue, 30 Jun 2009 02:03:31 +0000

nowadays many sites have taken out practical software for poeple who like surfing on line. this one is pretty good. I will try.

By: Airsoft Rifles

Airsoft Rifles — Fri, 06 Jun 2008 10:39:01 +0000

I suppose we’ll see how everything works out. Yahoo’s a pretty solid company, I’m sure they’ll make it work.

By: Hunter Jackson

Hunter Jackson — Mon, 05 May 2008 02:03:09 +0000

Well, since the acquisition has been nixed…it might actually go somewhere. smart branding…

By: spxtrader

spxtrader — Tue, 29 Apr 2008 14:52:49 +0000

I really don’t think this service is going anywhere, and will probably end up getting nixed by Microsoft if they do end up acquiring Yahoo.

By: Chris

Chris — Sat, 26 Apr 2008 15:55:59 +0000

Good info, Vicemax. Thanks for sharing it with us.

By: vicemax

vicemax — Sat, 26 Apr 2008 12:14:05 +0000

Yahoo launched a new Web site aimed at women on Monday. The site, called “Shine,” will feature original blogs and content from major publishing partners including Conde Nast, Hearst, and Time.

The site is Yahoo’s latest foray into vertical sites, which include the popular Yahoo News and Yahoo Finance, as well as Sports and Entertainment, and the much less popular Yahoo Tech and Yahoo Green. Shine is also Yahoo’s first targeting a specific audience and not just a topic.

Yahoo aims to be the top destination site in the lifestyles category, said Amy Iorio, general manager of Lifestyles at Yahoo. Women as a demographic is a good target, particularly given the number of women who use Yahoo (40 million women between the ages of 25 and 54 every month) and the fact that females tend to blog more than males.

“This is really a key audience for Yahoo,” she said. “We’ve been calling them ‘chief household officers’ internally.”

Yahoo’s efforts at doing original content haven’t all panned out, but this site is more of a hybrid. Articles and original blogs will come from a range of sources, including Glamour, Epicurious.com, Style.com, InStyle, Cosmopolitan, Harper’s Bazaar, Women’s Health, and Good Housekeeping.

Eight editors are overseeing the various sections (such as home, parenting, fashion, culture, and career) and the editor in chief is Brandon Holley, former editor in chief of Jane magazine.

Shine readers will be able to start their own blogs and that content, if deemed worthy, can end up as some of the featured content in different sections on the site.

You will also be able to get to your Yahoo Mail on Shine, and there is integration with Yahoo Search, Food, Health, and Astrology. But there could be even more integration with things like Yahoo Messenger and Yahoo Answers.

The site will compete with iVillage and fashion- and celebrity-news heavy Glam.com, but its content partners and editors will set it apart, Holley said. Shine will distinguish itself by having more of an editorial voice than the other sites and by interacting more with readers, she said.

That’s what Yahoo say about this.

By: Chris

Chris — Fri, 25 Apr 2008 13:44:44 +0000

Mark, You’re cracking me up. I guess she might find that there. Heh.

By: Mark Goodyear

Mark Goodyear — Fri, 25 Apr 2008 12:57:13 +0000

So if Amy is looking for instructions on how to make an “It Bag” from last night’s 30 minute meal, she should go to Shine?