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A Glimmer of Hope in Microsoft’s Marketing?

May 17, 2007

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I keep saying that business is about people and relationships with them. Build the relationships and the money will follow. And in greater quantities than if try to reduce people to numbers and statistics.

In his Breaking Up With Advertising post, David Armano points out this treasure of a video clip that seems to indicate Microsoft might be coming to understand that whole relationship thing.

Classic Quote:

It’s just I’ve changed. And you haven’t.

I’ll be interested to see what the Amanda Chapel crowd has to say about this whole thing since they tend to be so hostile to the idea of treating customers like people worth building relationships with rather than like cattle to be herded.

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Comments

8 Responses to “A Glimmer of Hope in Microsoft’s Marketing?”

  1. Amanda Chapel on May 17th, 2007 at 4:05 pm

    An absolutely perfect commercial targeting suckers who believe in that crap.

    Sincerely,

    Amanda Chapel
    Managing Editor
    Strumpette

  2. Chris on May 17th, 2007 at 4:16 pm

    Ah, your consistency and unchanging arrogance is refreshing, Amanda. Thanks for stopping by.

    You still enjoying life there behind your curtain pretending to manipulate the Great Oz?

  3. What's next? « Bad idea, indeed on May 18th, 2007 at 4:45 am

    [...] was taken over by major blogs like Jaffejuice, Beyond Madison Avenue, futurelab, marketingfacts, successcreeations, whatsnext, servant of chaos and many others. Other major bloggers like CK, Craphammer [...]

  4. Wildwood, NJ on May 18th, 2007 at 9:38 am

    Microsoft - “you are what you do, not what you say” and, “actions speak louder than words”

  5. Steve S on May 18th, 2007 at 5:44 pm

    Microsoft might be growing as a company, imagine that. Though, I still think I need more proof.

  6. Dawud Miracle on May 21st, 2007 at 6:56 am

    Hey Chris.

    I thought the video said it all. I posted it a few days back and found it a bit challeging to comment on it. I really wanted it to stand on its own. What a great example of the changes that are happening in marketing and consumer relations.

  7. Beyond Niche Marketing on May 21st, 2007 at 11:07 am

    They’re talking the talk… now let’s see them walk the walk.

    One word: Vista

    Walking the walk? I think not!

  8. Chris on May 21st, 2007 at 7:39 pm

    Dawud, I agree the video is well done. We’ll see what they do with it.

    Beyond.N.M., I’m not here to defend the Behemoth M. I’m just saying that maybe there’s a glimmer of hope… Time will tell.

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