Search Engine Optimization is a must for any website that wants traffic. The thing is, SEO can be a bit complicated to pull off, especially if you’re not so technically inclined. Fortunately Scribe makes optimizing your website easy.

SEO is Complex

In order to master SEO you first have to learn a whole new language and become familiar with things like PageRank, Keywords, Keyword Density, Keyword Research, Title Tags, Meta Descriptions, Link Building and Quality Score. You have to understand the difference between on-page optimization and off-page optimization.

Then you have to understand how all the pieces fit together so that you can actually apply those things to improve your search engine rankings. I’m not saying it’s impossible to learn all that. It’s just time consuming. And most folks, especially business owners, have better things to do with their time.

Outsourcing SEO

Most businesses deal with that complexity by outsourcing their SEO efforts. They hire a third party firm to optimize their website pages for the search engines.

However there’s another way that you can “outsource” your search engine optimization.

Scribe to the Rescue

Scribe simplifies everything for us. With just one mouse click it will not only show us how our well our page is optimized, but it will also offer some suggestions on how to improve the optimization on the page if it isn’t up to snuff.

Once you have the content of your web page ready you just click Scribe’s “Analyze” button and it evaluates the search engine optimization on your page in just a few seconds. The software then shows you a score out of 100% and provides recommendations for improving your page in a dozen different areas.

That takes all the guess work out of SEO and replaces it with real empirical information you can use to make your site perform better in the search engines. The folks behind Scribe provide plugins for WordPress, Drupal and Joomla to integrate their service seamlessly with those platforms.

But even if you are not using one of those open source platforms you can still use Scribe to analyze your web content. You can just drop your content into their web interface at your secure Scribe account and it will analyze it for you. Then you make the recommended modifications and you’re ready to paste your content back into your site.

As you can see from the image here, this post scored 100% so I didn’t have to adjust anything. I could hit “Publish” knowing that my content is optimized for the keywords I was targeting. No guess, no mess.

We have a very high standard for sponsors here at SuccessCREEations and Scribe well exceeds them with their excellent service. To get started with Scribe just Click Here.

Save up to 50%!

For a very limited time (until 5PM Central Time on Friday, November 5th) you can save up to 50% on Scribe. Just use this Promo Code: STEPUP

Then whichever package you choose will automatically step up to the next highest level for the same price! That’s a deal that is hard to beat!

You can find more great articles at SuccessCREEations.

Last year, David Frey and Maruxa Murphy invited me to be a part of a new telesummit series they were putting together. The topic at the time was Twitter Masters. If you are still trying to get your mind around how to tap into Twitter the info there is still relevant and worth the price of admission to listen to the recordings.

Blogging

Publishing regular high quality content on your business website – i.e. blogging – is arguably the single most powerful part of a sound social media marketing strategy. It is something that every business website owner should strive to understand better.

If you don’t have a thorough mastery of effective blogging for your business, or don’t really even understand the need, then you’ll definitely want to check this out.

Blogging Masters Telesummit

David and Maruxa have hosted several telesummits since that first one and now they are hosting a Blogging Masters Telesummit, and they’ve invited me to be a part of it.

And the best part? You can listen in on the live calls for FREE!

Just go register at the site and they’ll send you the call in info. Then at the scheduled time you can listen in on each call absolutely free. (And if your schedule won’t let you listen in on each of the calls live they are making the recordings available for purchase too so you can download them to your MP3 player!)

Here is what I am going to be talking about on my call Monday afternoon.

The Beehive Method: The New Media Marketing System That Gets New Clients And Prospects Buzzing About You And Swarming To Your Business

• The critical 1st step you must take before trying to push your content to your audience from your blog
• 4 quick ways to start attracting a swarm of new customers using online media networking
• Why having a big following on your social networks still means you are missing the point of true lead generation for your business
• The 6 key benefits of using WordPress as your website platform
• The single most important point to remember when posting information to your social networks from your blog
• How to find the social media site that fits your personality type best and connects best with your audience
• 3 simple steps to having your blog and social media networking done for you
• The easiest way to create a powerful online blog presence (that most businesses forget to do!)
• The most powerful way to enhance your online success

And that’s just one of the 13 sessions they have on tap for this telesummit!

You are not going to want to miss this information. Just click here to sign up so you can access this great info.

Remember, there is no cost at all to listen to the live calls.

You can find more great articles at SuccessCREEations.

“But how am I going to come up with that many blog posts? I don’t have that much to say.”

That was what one of my clients said to me recently when our conversation about strategy got to the part about how often I recommended they post on their business blog to meet their traffic goals.

A lot of times the idea of consistently coming up with creative things to write about for your business blog can be pretty intimidating. Too often people feel like they need to paint a picture but they’ve only got a blank palette to work from. Here’s the thing.

You Are Not Alone

I think it’s safe to say that everyone struggles with this problem, at least once in a while. Even folks who produce massive amounts of high quality content like Chris Brogan can struggle with it. In fact he talked about that very thing today in his post about cranking out content.

Today’s post on Copyblogger also addresses the problem as they shared how to put yourself in an effortless writing zone.

That’s just 2 prominent blogs out there who happen to be writing about the challenge of consistent creativity on 1 day. Creativity is a challenge for all of us – just like being consistent can be, especially when we have businesses to run.

Because it’s such a common problem I’m going to offer a few of my own suggestions on how to come up with a steady stream of ideas for your business blog.

Remember It’s Not Obvious to Everyone Else

The first thing to remember, and the reminder that takes most of the fear away from my clients, is this. What you do every day and know the most about is not obvious to the rest of us. There are a million or more things that are very basic parts of how you run your business that seem kindergarten-simple to you.

But to the rest of us those little tidbits are like little slivers of gold. Because we don’t have a clue. But we’d like to learn about some of it if you’d just share it.

When you get your mind around the fact that what is obvious to you isn’t so obvious to the rest of us then all of a sudden you begin to realize how incredibly much stuff there is for you to write about on your business blog.

For most businesses there is so much that goes into making things work smoothly that you’ll have enough material to keep blogging until the cows come home, if you know what I mean.

Share Your Challenges

Write about some of the challenges in your business and how you overcame them. Everybody love the underdog. People like stories about overcoming obstacles, the bigger the challenge that was conquered the more inspiring it is.

I do this a lot. I don’t know, maybe I just have more challenges than most folks. But I doubt it. Just the same, this post is itself an example of that very thing.

When I sat down I was having a little trouble coming up with what I should write about. So I decided to write about how not to get stuck about what to write about.

Problem solved. And everyone wins!

Of course this will only work if you are willing to let folks peek behind the curtain of your business just a little bit. It’s probably not a good idea to flaunt your dirty laundry out on your blog.

But showing you business is full of actual normal people (and not zombies) won’t hurt anything.

Pay Attention Throughout Your Workday

I bet that every single day there are at least a handful of things that happen in your business which could be related in some kind of interesting way on your blog.

Maybe a customer makes a common mistake, or an employee comes up with a great idea, or something noteworthy happens in your industry that you find out about. When you start making it a point to keep an eye open for “blog fodder” I think you’ll be amazed how much material just comes your way.

You may want to change the names to protect the guilty, of course. But the material is there if you just pay attention.

Don’t Expect Every Post to Be a Home Run

If you fall into the trap of thinking that every post on your business blog has to be a masterpiece you are going to quickly freeze up. And that’s especially true when a post that you think is a masterpiece ends up not getting much traffic.

Don’t put that kind of pressure on yourself.

Sure you want to avoid publishing crap. But be content with some solid singles and doubles in your blog posts. Otherwise you will never be able to keep the pace you’ve set for yourself and discouragement will beat you down to the point where you abandon your blog all together.

Some of my most popular blog posts I banged out in about 10 minutes. There are others that I spent hours “finely crafting” that were received with a dull disappointing thud.

From my experience there is no real rhyme or reason to what posts become particularly popular so it’s not worth over thinking. Just put out good content on a consistent basis.

Some of it will end up being great. And we like that! But for every post that ends up being a home run there will be dozens of posts that are, well, OK.

That’s way better than just publishing the one masterpiece without the average pieces in between. Because it is much harder (for most folks it’s really closer to impossible) to build an audience without producing content on a regular basis.

Your Turn

So let me ask you, what inspirations do you find to power your creative juices for your business blog?

You can find more great articles at SuccessCREEations.

Take a look at the picture to the left here. Which street more closely represents how much traffic your business website gets?

Is your website more like the little side street on the left with only a trickle of traffic and not really helping out the bottom line of your business?

Or is it more like a busy traffic jammed main thoroughfare with a steady stream of visitors coming to your website, many of which are converting into solid leads for your business?

I bet you’d like to move more in the direction of the busy main street.

And you can too. More easily than you probably think.

Just Add a Blog

According to a study conducted by Hubspot, a blog makes a huge difference in the effectiveness of a business website. In their words:

“Companies that have a blog have far better marketing results.”

To put that into some numbers, here is what they found. The average company that blogs has

• 55% more website visitors
• 97% more inbound links
• 434% more pages indexed in the search engines.

This is just further evidence of what I’ve seen time and time again with our clients here at SuccessCREEations. Having an active blog, especially one that is set up properly on WordPress, makes a huge positive difference in the website traffic for most any business.

We Can Help

The key is to set your blog up from the start so that it will help funnel and filter that traffic into qualified leads for your business. Too many businesses hear that they should have a blog so they just dive in without a plan with whatever free service happens across their path first.

While that approach is arguably better than doing nothing, why waste the time spinning your wheels?

It is better to have a strategic plan so that you are doing the right things in the right order to achieve maximum results for your effort. And that’s what we do for our clients.

If you want more traffic and ultimately more qualified leads for your business give us a shout.

We’re here to help!

You can find more great articles at SuccessCREEations.

This month marks the 5 year anniversary since I wrote my first blog post. I was testing the waters, thinking I might want to be a writer.

What better way to experiment than with a free web publishing tool that could be accessed from anywhere? That was my theory at least. Little did I know that budding hobby would grow into a thriving business!

Back when I started no one knew what a blog was.

“What’s a blog?”

“Well, it’s a website where I can publish things.”

“What do you publish?”

“Topical stuff that folks might find interesting.”

“And people read that?”

“Some.”

[Awkward silence]

That was then. Today it’s much different.

Blogs Go Mainstream

Now most people have heard of blogs. In fact the overwhelming majority of people have visited at least one blog in the last month. Of course, many of them may not even realize that a particular site they like to visit is powered by blogging software.

Even so, they’ve heard the word “blog” and have an idea what it means.

For the most part business is embracing blogs as a publishing tool. Even huge name brands such as Blackberry, Pepsi, GE, and Ford have climbed aboard the blogging bandwagon at this point.

What a Blog is Not

Now that most folks have heard the term “blog” I think it’s time we talk a little bit about what a blog is and, more importantly, what it is not.

First, a blog is a website (or sometimes a section of a website). There can be many parts/features of a blog including posts, pages, comments, RSS feeds, etc.

Regardless a blog is the whole kit and caboodle.

Lately I’ve been hearing more and more folks, mostly newer to the whole blogging scene, who have a tendency to call individual blog posts as “a blog.” As in,

“I posted a blog today”

No. You posted a blog post or, if you prefer, an article. You see, if you posted an entire blog in one day, complete with hundreds of posts and potentially dozens of other pages, that would be impressive. Except you didn’t. You posted one blog post. So please call it that.

Same thing goes for those folks who say, “I read a blog today…” when they really mean, “I read a blog post today…”

Do you see the difference?

A blog is the whole schmear. A post (or an article) is the individual blog entry.

A collection of posts is a blog. A collection of blogs is a network, as in multiple websites.

Please. Words matter. Let’s not muddy their meanings. OK?

It’s a small thing. It just makes things more confusing for the rest of us.

You can find more great articles at SuccessCREEations.

If you are looking for some tips on how to get started with video on your blog you might want to check out the guest post I did yesterday over at Blog for Profit.

Grant Griffiths is someone I consider a friend, even if he is a lawyer by training. He’s the owner of the fabulous Headway WordPress theme which powers SuccessCREEations. (Check out this Headway review to see why I made the switch.)

Anyway, it you want to see what I had to say, go check out Using Video to Kick Your Blog in the Butt.

You can find more great articles at SuccessCREEations.

Spam is the scourge of the internet. Depending on which source you want to use, somewhere between 80-99.9% of all email is spam. Akismet, the most widely used WordPRess spam filter, shows that right now 83% of comments are spam on blogs running their plugin. That means that only 17% of blog comments are legitimate, what Akismet calls ham.

The flood of spam is the reason I first implemented a Comment Policy here at SuccessCREEations.

Spam is nasty stuff.

Danger of Getting Labeled a Spammer

When it comes to blogging, there is a big danger in getting labeled a spammer. Most of the prominent spam filters such as Akismet (Defensio is another good one I recommend) have filtering algorithms that learn which commenters are spammers and which are legitimate (hammers?) based on user submissions.

This means that every time I mark a comment as spam, or tell the filter that I think a comment that it has marked as spam is really OK, it sends that info to a central database and learns. Combine my input with millions of other users and the filters get pretty accurate pretty fast.

Of course, if the filter ever starts thinking you are a spammer it can be nearly impossible to get your comments approved again. On any blog anywhere.

I’ve had friends end up there by mistake and I promise it is no fun. You don’t want to have that happen. Seriously.

Characteristics of Spammers

To help you out I thought it would be good to share some common characteristics that spam comments tend to share so that you know what to avoid. Hopefully it will help you stay out of spam purgatory.

Keep in mind that most of these characteristics taken individually do not necessarily mean your comment will be marked as spam. However the fewer of these you have in your comments the lower your chances of your comments being marked as spam. On, and I’m going to leave out the painfully obvious things like link stuffing for porn, pills or gambling.

1. Arrive from a DoFollow list. The short version is that there are lists of blogs floating around out there listing blogs with decent Page Rank who have removed the NoFollow property from comments. Since this blog is on many of those lists I know that the majority of folks who come here from them are more interested in link juice than conversation.
2. Leave several comments in a very short time. It is not unusual to see a commenter leave a half a dozen or more short comments on various posts in the span of 10 minutes or so. More often than not they never comback after their initial slash and burn pass. Instead, leave on comment a day over several days.
3. Use key words instead of their name. Since spammers are all about getting better ranking in the search engines they often fill the name field with key words instead of, well, their name. Talking with keywords instead of people makes for awkward conversation, to say the least. Use your name and participate in the conversation.
4. Don’t have a Gravatar. Spammers are about staying anonymous. Adding a picture of yourself goes a long way towards identifying you as a person and not a spammer. Go get your Gravatar set up so blog owners know you are a person.
5. Only 1 or 2 sentence comments. Spamming is a high volume, low return activity. Since comment spamming is about getting the link the only incentive is to add just enough comment text to (hopefully) make it past the filter. Taking a moment to add value to the conversation will go a long way towards your comment being approved.
6. Use free email service instead of email with your domain name. Spammers use throw away email addresses because it helps the anonymity factor. They tend to be random letters and numbers. Using your name in your email, or better yet your own blog domain will help you look less like a spammer.
7. Blog has comments closed on all posts. Spammers are not interested in conversation. Since they are spamming, they probably think everyone else is spamming too. Turning their comments off is a sure way to prevent getting spammed back. Make sure yours are on and encourage conversation.
8. Link to a sales page instead of a blog. Spammers are trying to improve the ranking of their sales page so they can make more money. It is much more effective long term to engage in dialog and let your ranking grow over time rather than trying to “trick” the search engines into giving you good ranking. If your blog is on an internal page of your business site, consider linking there instead of to your front page.

Obviously this is not an exhaustive list. But avoiding these mistakes will go a long way towards keeping your comments out of spam filters.

What would you add to the list?

You can find more great articles at SuccessCREEations.

We all know that getting inbound links, links from other web sites linking in to yours, is an important part of marketing your blog and raising your authority and rankings in the search engines. There are all kinds of ways to encourage other bloggers to link to you, but ultimately the best way to get inbound links is to earn them.

When you produce high quality valuable content people will see its value and link to it. Combine that with consistent active networking and the number of inbound links you get will grow over time.

No Good Shortcuts

It is a consistent part of human nature that people tend to be lazy. Most folks want the reward without the work.

Like talking to a wall with your headphones on

Unfortunately at best shortcuts tend to run smack into the Law of Unintended Consequences. At their worst, shortcuts can be manipulative, destructive and downright counter productive. Especially when it comes to influencing others to take an action that benefits you.

This is especially true when it comes to building an audience for your blog.

There is no substitute for consistent effort over time. Sure there are some things you can do to help compound your efforts. But there are no shortcuts. Without work there is no miracle.

Don’t Try This Guy’s Approach

I get lots of requests for links. I’ve been blogging here at SuccessCREEations for a while, have decent page rank and people want to tap into that. It’s flattering.

Most of the requests are bumbling and get ignored. Occasionally I’ll respond with a, “no thank you” if the request is especially polite.

But the other day I found this comment in my moderation folder and was floored. I have never posted a comment like this, but this guy was arrogantly rude. On top of that he put this in my comment box (twice, by the way) instead of emailing me through the contact page so he fully expected it to be public.

Please don’t ever approach a blogger like this:

I am sure you will be disgusted to know:

Hi, I’m sorry I can’t find the comments I’m paying you for. They should be with MY Name and MY URL – the ones that I gave you. I believe I mentioned that particularly in my message.
ROCKFUSE : Helping Blogger Stand-out
11/26/08 01:50
read

Thanks. Sorry that it wasn’t clear there. I’m willing to pay you 100EC each for 6 comments left in these 6 pages.

1. http://successcreeations.com/wordpress-issues-security-uptate-in-versi..
2. http://successcreeations.com/improved-security-when-upgrading-wordpres..
3. http://andybeard.eu/2007/02/ultimate-list-of-dofollow-plugins-banish-n..
4. http://andybeard.eu/2008/06/how-to-build-profitable-minisites.htm..
5. http://successcreeations.com/definition-of-social-media/438
6. http://andybeard.eu/2006/11/google-are-killing-the-future-of-rss.htm..

The following are the specifics. Name: Excessive Jake E-mail: jake@rockfuse.com URL: http://www.excessive-sweating-cure.info/

Thanks. Hit me a message when you’re done k?

Response

Jake, you wanted me to hit you with a message. Here it is.

You’re right. I am disgusted.

First of all there is not now, nor has there ever been an agreement between us for anything, especially payment for links. Nor will there ever be, I assure you. Perhaps that’s why you can’t find the links you are looking for.

Since this is the first communication I have received from you, I am a little offended that you presume I am obliged to link to your site. Had you chosen a different communication channel than my comment box and/or a less arrogant tone I would have certainly kept this private.

It is true that we do have some advertising here on SuccessCREEations, sometimes promote affiliate products and services, and offer products appropriate to our readers. However, as a matter of policy we do not place links in our copy in exchange for payment.

To do so, especially for a link to a topic that is completely irrelevant to our readers would be counter productive for us and an insult to our readership.

Also, half of the pages that you (almost) referred to (several of the URL’s are incomplete) are for a completely different site. Why in the world would you pay me to get links on Andy Beard‘s site? What would possibly make you think I have the ability to put links on someone else’s site?

Prior to attempting to post this arrogant and rude comment you posted 3 or 4 comments on various posts here at SuccessCREEations. They were borderline spammy in my mind. I tend to err on the generous side when it comes to comments so I decided to leave your comments, but just barely.

However since I see your intent was just to get links back to your site without engaging in conversation I have since removed your comments and marked them as spam. If you have any questions in this regard, I would like to refer you to our Comment Policy for clarification.

Our Comment Policy is clearly linked right below the comment Submit button. If you had taken the time to read through it, you might have thought twice about submitting your comments.

Sincerely,

–Chris

P.S. If you choose to continue on with your existing approach to link building (i.e. spamming blogs) you might think about not using a link to your personal blog. While I chose to discretely leave your personal URL out of this blog post, I couldn’t help but notice your real name, that you have a PHD in Electronics and work for IBM. You might want to read through the IBM Social Computing Guidelines before you get too far into your blogging methodology. It might save you some heartache down the road.

You can find more great articles at SuccessCREEations.

One of the big reasons we have web sites and blogs is to generate traffic. I mean why put up a site unless want people to see it, right?

Yet some people insist on adding this traffic repellent to their sites and then wonder why they never see more than a handful of visitors.

Smelling Fishy

When folks do this to their blogs or web sites it’s like the owner of a high end clothing store who chooses to intentionally have an overpowering smell in their store that’s just a little offish.

Perhaps that store has a nautical theme to its branding. Maybe the owner is even an avid boater. Perhaps he loves the smell of the sea. So he has figured out a way to bring that smell into his store. The idea is that he’ll boost sales because people will feel like they are shopping by the ocean.

Sure a small percentage of folks will like it. But the trouble is, to a whole lot of people the ocean just plain smells fishy. And those people almost never come back to the store.

Sound like a silly example? Well some people do exactly the same thing with their blogs and web sites.

Assaulting Your Visitors

If you want to maximize traffic to your blog, or your web site, then please, please, refrain from automatically assaulting your visitors with your favorite music the moment they click over to your site.

Now I like music as much as the next guy. More probably. I keep my iTunes running in the background pretty much all day long. If you care you can usually see what I’m listening to in real time on my Last.FM profile. If I’m in my office, chances are good there is tuneage playing.

And I cruse the web a lot, especially looking at new blogs. It’s part of my job.

There is very little that is more annoying than clicking on a site and suddenly hearing some song or other random sound blaring from my speakers. Even though you like music & I happen to like music there is a strong probability that we don’t like the same music.

Not only that but you have no control over the volume your site visitors have their speaker set at. In my case, with iTunes playing in the background, I have my speakers set fairly loud so that I can hear any important system sounds over the music. That means your music pours into my office pretty stinking LOUD!

It’s no different than that image at the top of the post. You are forcing me to listen to your music whether I like it or not.

Potential Visitor Responses

When that blaring noise assaults your visitors they will probably react in one of three ways.

1. Immediately click away, probably via the back button on their browser. This is what I do most often. And rest assured that I am very unlikely to ever return to your site once I do.
2. Frantically search the page for the offending player so I can hit the stop button. I’ll only do this if, because of my work, I have to stay on the page for more than a few seconds (and can’t immediately choose option 1).
3. Reach for the volume button on my speakers to turn them down. I resort to this third option if I have to navigate around the site a little because most of these players reload, and therefore restart in all their loudness every time a new page is loaded.

These are not visitor attraction reactions because regardless of which option I choose I’m annoyed and far less likely to return than I would be otherwise.

Bad For Business

It’s one thing for bloggers to assault their readers this way. There are many reasons for blogging other than attracting visitors. But what still amazes me is how many business web sites are actively repelling visitors and traffic by making this same mistake.

Just because you can add sound to your web site doesn’t mean you should add it, especially if you want people to actually read your content, learn more about your business, and ultimately spend money with your company.

It’s one thing to offer the option to have sound for a “more complete” user experience. But you should seriously consider setting the sound default to off.

Otherwise you’ve basically decided to market your business with that “fresh ocean smell” that many of your potential clients think smells a little fishy.

Image Credit: BoingBoing

You can find more great articles at SuccessCREEations.

My good friend Liz Strauss was in the UK recently and shared a little the other day about her experience at City University while she was over there. While she was there she was asked an excellent question.

What is a blog’s competition?

Normally I come up with answers to questions about blogging fairly quickly but this one made me think. Quite a bit.

Because there isn’t one easy answer.

The reason the question isn’t easily answered is that blogs are simply tools. It would be like asking “What is a hammer’s competition?”

Um, it depends… on what you want to accomplish with your hammer.

I went looking in my toolbox out in the garage and I found a cool baker’s dozen hammers in my hammer drawer. (Yes I have a hammer drawer. Give me a Tim Allen grunt!)

Most of these I inherited from my father in law not too long ago. And I confess there are a couple there that I haven’t the slightest idea what they’re for. But I’m sure they may come in handy one day!

Depending on the job at hand the “competition” for a hammer could be a nail gun, a screwdriver, a wrecking ball, a metal stamping machine or even high explosives.

Blogs Are Tools

Like hammers, blogs are tools. Specifically blogs are web publishing platforms. And just like hammers, blogs can be used for vastly different purposes.

Depending on the needs and intention of the blog owner, the blog might be “in competition” with a whole slew of things. For example here are some things I can see a blog possibly “competing” with.

• Traditional static web sites
• Old media advertising
• Web advertising
• Search engine optimization efforts
• Book publishing
• Email newsletters
• Forums & message boards
• Old media outlets
• Other blogs

But With a Twist

But check this out. Blogs can be integrated into a business or marketing plan in such a way that they become complimentary to any or all of the above.

That’s one of the beauties I find with blogs as a tool to support business – they can compound other marketing efforts to produce much larger overall results.

Blogs are very versatile platforms for web publishing. They’re sort of like the Leatherman of the web. They do a lot of things well and some folks can get one to replace a whole lot of other tools.

There are other folks who will still want to keep their tool box fully equipped with specialized tools. Sure they may keep their Leatherman handy on their belt for everyday use. But they don’t want to give up the precision of just the right tool for each specific job.

In the same way properly implemented blogs can be used either in lieu of, or in addition to, any of the things I listed above.

That makes blogs fairly unique on the web. And it’s a big reason why I’m not afraid of them succumbing to competition anytime soon.

You can find more great articles at SuccessCREEations.