Creative Marketing from an Accountant
February 7, 2008
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OK. One of the points of marketing is to help folks remember your brand, right?
What if your product or service isn’t exactly flashy or naturally attention getting? How can you stand out from the crowd?
Say your business is accounting. Good accounting is a critical piece of any successful business. But let’s face it. Not only is accounting a little on the, um, unexciting side for most folks but accountants themselves generally tend to be very conservative unflashy folks.
So how can you make sure you’re noticed and people remember your brand?
Well a local Accounting firm here in Savannah just made sure I’ll not forget them soon.
My Kind of Marketing
As regular readers here may know I have two flavor passions. Coffee & Chocolate. The argument could be made my consumption levels of these two wonderful substances is remarkably unhealthy. I’m OK with that.
Knowing that you can imagine how I stood up and paid attention when Gorgeous brought the chocolate bar pictured below home from her BNI meeting yesterday.
Now that’s just plain creative. Since it’s tax season a nudge in the IRS direction is a good attention getter.
How much more effective do you think handing someone that instead of a plain old business card would be?
I promise I’ll be talking about Karp, Ronning & Tindol far more since they helped feed my addiction than I ever would have otherwise.
What can you do to help get more conversation rolling about your business?
Tags: Business, Accountanting, Chocolate, Karp Ronning Tindol, Marketing, SuccessCREEations
I found your site on google blog search and read a few of your other posts. Keep up the good work. Just added your RSS feed to my feed reader. Look forward to reading more from you.
Karen Halls
Hey Karen! Welcome aboard SuccessCREEations. You’re providing a great service to folks over at your place too.
Usually the more unhealthy it is, the better. Nice marketing piece.
Hi Chris
LOL, I’ve forwarded your post to two ‘financial’ professionals who always ‘have a go’ at our ‘esteemed’ (former) Chancellor of the Exchequer Gordon Brown.
(And both are sweet tooth’s and BNI-members too ;-))
Karin H. (Keep It Simple Sweetheart, specially in business)
Hey Dallas, Funny how those two do seem to be inversely correlated, isn’t it.
Karin, when we can connect somethings that others wouldn’t put together (like say chocolate, humor, and accounting) we make a much more lasting impression than when we just do the expected.
I didn’t realize BNI was international. (But then if I thought about it for a second that would probably explain the “I” part of it. Sheesh!)
Dear Chris
BNI = Business Network INTERNATIONAL
BNI- Ashford was 10 years young last year.
Karin H
That’s probably the most creative, marketable approach to promoting an accounting business during tax season. It will definitely get talked about, and encourage people to talk to those around them about the upcoming tax deadline. Is there a way for customers to let the accounting firm know that they heard of their business because of the bar? Tracking this sort of thing is often the missing link to a campaign’s true success.
Now that’s just brilliant. Plain and simple. 100% chocolate brilliance!
Thanks a lot. I am going to school to be accountant. I promise to be the opposite of what you said in your post. That is good marketing strategy. The tax people called liberty of where i live at pay people dress as george washington and the statue of liberty