Competition for Blogs

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My good friend Liz Strauss was in the UK recently and shared a little the other day about her experience at City University while she was over there. While she was there she was asked an excellent question.

What is a blog’s competition?

Normally I come up with answers to questions about blogging fairly quickly but this one made me think. Quite a bit.

Because there isn’t one easy answer.

The reason the question isn’t easily answered is that blogs are simply tools. It would be like asking “What is a hammer’s competition?”

Um, it depends… on what you want to accomplish with your hammer.

I went looking in my toolbox out in the garage and I found a cool baker’s dozen hammers in my hammer drawer. (Yes I have a hammer drawer. Give me a Tim Allen grunt!)

Most of these I inherited from my father in law not too long ago. And I confess there are a couple there that I haven’t the slightest idea what they’re for. But I’m sure they may come in handy one day!

Depending on the job at hand the “competition” for a hammer could be a nail gun, a screwdriver, a wrecking ball, a metal stamping machine or even high explosives.

Blogs Are Tools

Like hammers, blogs are tools. Specifically blogs are web publishing platforms. And just like hammers, blogs can be used for vastly different purposes.

Depending on the needs and intention of the blog owner, the blog might be “in competition” with a whole slew of things. For example here are some things I can see a blog possibly “competing” with. Read more

Evidence that Business Blogging Works

Tris Hussey over at One By One Media points out today that one of their Bloggers For Hire business clients was mentioned in an interview with a couple prominent bloggers. Here’s the post, Freight and Shipping mentioned on Net Concepts.

Congratulations guys!

But the nod of some free recognition is not what jumped out at me in this post. Tris goes on to say something in, what for me, is an attention grabbing paragraph. When talking about their client, Tris says,

Has made huge gains on Google. He’s #1 on many of the terms he wanted. His Adwords budget could be cut by thousands of dollars a month and…he increased his revenue so much that he expanded to have two new offices. Two! Not, oh yeah a couple extra people. Two whole freakin’ offices! That’s jobs for people in Tennessee and Florida. That’s supplies (computers, desks, etc) that are purchased. That’s all those things. Oh, and he’s still busy. Really busy. He told me this week he’s been so busy that he’s slept in the office a few times. Eric attributes a lot of this success to his blog and Jane, our Masters degree holding, English professor pro-blogger.

Did you catch all that? If not read that paragraph again. Seriously. Read it. Read more