A Glimmer of Hope in Microsoft’s Marketing?

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I keep saying that business is about people and relationships with them. Build the relationships and the money will follow. And in greater quantities than if try to reduce people to numbers and statistics.

In his Breaking Up With Advertising post, David Armano points out this treasure of a video clip that seems to indicate Microsoft might be coming to understand that whole relationship thing.

Classic Quote:

It’s just I’ve changed. And you haven’t.

I’ll be interested to see what the Amanda Chapel crowd has to say about this whole thing since they tend to be so hostile to the idea of treating customers like people worth building relationships with rather than like cattle to be herded.

Exploring a Couple SOBCon Takeaways

There is something amazingly exhilarating about sitting in a coffee shop overlooking picturesque Lake Michigan knowing that the entire world is just waiting at my fingertips to be explored.

As I’m reveling in that wonder and the potential of the unexplored I run smack into reality by breaking my blog. IE7 seems to have a little trouble with the Ajax side bar widget manipulation in WordPress for some reason. And that caused some of my widgets not to display.

Ah, well. I’ve been meaning to put FireFox on Gorgeous’ laptop for a while now. Since I didn’t put a wireless card in mine in the craziness before the conference, I’m using hers while she preps for the mother of all rummage sales later in the week.

My SOBCon Lessons

I sat down to write up a couple of the biggest takeaways for me from SOBCon this year. If we don’t make the effort to evaluate where we’ve been and what you’ve learned in an effort to improve, then we end up spinning our wheels and never move forward.

There were two things that really hit home for me this past weekend. Read more