Anonymous or Pseudonym Blogs - Good For Business?

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Here’s a question to get your synapses firing as you head into the weekend.

Should your business blog author be anonymous or use a pseudonym?

There are some good arguments for going either way. Some of them even make more sense than this Dilbert cartoon here.

From a business perspective, having an anonymous blog or writing it under a pseudonym allows an easier transition between authors. Changing blog authors is easier too.

You can also have several contributers all appearing like one busy blogger that way.

However, how might that be perceived by the readership?

Do people even care who the author of the blog is as long as the content is good?

What are the downsides?

Leave a comment with your thoughts.

Cast your vote in the new poll in the right side bar. Let us know your opinion.

Popularity: 15% [?]

Tags: Blogging, Anonymous Blogging, Business Blogging, Dilbert, Pseudonyms