Promote Your Business Blog with Social Networking Sites
April 18, 2007
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Steve Bowman over at Coastal Uruguay asked me a great question yesterday about increasing blog traffic.
He said he’d been actively building relationships with other bloggers in his niche and seeing some good results from that approach. But now he is ready to step up the pace a bit.
What is a good next step?
My first suggestion was for him to start getting actively involved with some of the social networking sites out there.
The general idea behind social networking sites is that they make it easier for folks to find quality stuff on the web. The different sites go about it in different ways and use different criteria for their own definition of quality. But that gives you the gist of what most of them are trying to accomplish.
Social networking sites can be a great source of traffic for your business blog because so many people congregate at those sites. For example, people have been known to overload their servers by making the front page of Digg or Slashdot because of all the traffic that heads their way.
The way I see it that is a very good problem to have.
Probably the biggest trick is finding a social networking site that is at least somewhat oriented towards your niche. For example very little of what I write here would be at all applicable for Slashdot because that site is all tech all the time. SuccessCREEations isn’t a tech blog.
Over the next few days I’ll take a look at some of these sites in more detail. I’ll describe the pros and cons of the sites and explore some reasons why they might work for promoting your business blog.
Here are some sites that we’ll explore:
If there are any others that you’d like to explore, let me know and I’ll look at them more closely in this series.
In the mean time here are a couple of great resources to help get your creative juices flowing when it comes to promoting your business blog.
52 of the Best Ways to Promote Your Blog and Your Business by Mark White of Better Business Blogging.
23 Ideas for Finding New Readers for Your Blog by Darren Rowse of ProBlogger.net.
Enjoy!
Reddit Takes a Step Away From Web 2.0?
September 8, 2006
Something has changed with Reddit in the last few days.
The popular bookmark filtering site seems to have taken a small step away from the very brutally fair democratic system that has made them so popular of late.
Brian Kim talks about how wonderful Reddit is for generating blog traffic in his recent post How to Get 105,934 Unique Visitors to Your New Blog Along With 2 Million Page Views in 45 Days.
I’ve seen some far more modest traffic from Reddit on my blogs for several months. Of course I generally don’t post about things that are particularlly popular with the core Reddit audience: religion bashing, Bush bashing, Google bashing, Israel bashing, Celebrity gossip (and bashing), or cutsie photos.
