1 Simple Tip to Improve Readability and SEO at the Same Time

If you're new here, you may want to subscribe to my RSS feed or by Email.
Thanks for visiting!

One of the questions I get asked a lot is, “Are you an SEO Expert?”

When I talk with the asker a bit, usually what they want to know is, “Can you help my site get ranked higher in the search engines?”

You bet I can do that.

Did you know there is something you can do that will not only help with your search engine rankings but also help make your posts more readable for people at the same time?

There is a catch, though. To do this you have to learn a tiny amount about HTML coding. The good news is that it is pretty easy. So don’t panic. You can learn how quickly. Let’s dive in. Read more

Consider Carefully What Name You Use to Comment

Lorell VanFossen has a great post up over at the Blog Herald asking the question What Do You Put in the Name of a Comment Form?

It is something to consider carefully.

As Lorelle points out you have three basic choices of what to enter in that field when you leave a comment. You can type in your name, your blog title, or some key words.

Your Name

Personally I’m a fan of the first choice. After all the field normally has the label “Name” beside it! In my mind it just makes sense to use my name.

Blogging, even business blogging, is first and foremost about people. And unless you happen to be in some weird Tibetan Monk movie we all have been given a name.

Since you are the person leaving the comment, then it makes sense that you would identify yourself with your name.

Now I can understand there are cases where folks may have good reasons to use a pseudonym. Writing is a huge part of blogging and writers have been using pen names for centuries.

It is probably a good idea to be consistent.

You have reasons to use different personas? That’s fine by me.

Just keep in mind that if you don’t speak with a consistent voice with whatever persona you are using at the time you will likely confuse folks and come across as a bit of a flake. Read more

SEO Charlatans

SEO

There are some folks out there who really know to make web sites what we call search engine friendly.

These experts in Search Engine Optimization (what the web world calls SEO) can analyze a web site, make some basic changes in the structure and wording, and see that site get much more prominent rankings in the search engines for particular keywords.

The truly good SEO experts are usually very expensive.

Their game is one of constant learning and change. It has to be because the search engines, especially Search King Google, periodically change the rules on how they rank sites.

And they are very secretive about what they do.

By “they” I mean both the search engines and the SEO folks. In both cases their knowledge is their professional edge so it is very much in their best interest to hold what they know close to the chest.
Read more