SEO Charlatans
July 6, 2007
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SEO
There are some folks out there who really know to make web sites what we call search engine friendly.
These experts in Search Engine Optimization (what the web world calls SEO) can analyze a web site, make some basic changes in the structure and wording, and see that site get much more prominent rankings in the search engines for particular keywords.
The truly good SEO experts are usually very expensive.
Their game is one of constant learning and change. It has to be because the search engines, especially Search King Google, periodically change the rules on how they rank sites.
And they are very secretive about what they do.
By “they” I mean both the search engines and the SEO folks. In both cases their knowledge is their professional edge so it is very much in their best interest to hold what they know close to the chest.
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