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Don’t Make this Traffic Killing Mistake

June 28, 2008

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vietipodremix from BoingBoing.netOne of the big reasons we have web sites and blogs is to generate traffic. I mean why put up a site unless want people to see it, right?

Yet some people insist on adding this traffic repellent to their sites and then wonder why they never see more than a handful of visitors.

Smelling Fishy

When folks do this to their blogs or web sites it’s like the owner of a high end clothing store who chooses to intentionally have an overpowering smell in their store that’s just a little offish.

Perhaps that store has a nautical theme to its branding. Maybe the owner is even an avid boater. Perhaps he loves the smell of the sea. So he has figured out a way to bring that smell into his store. The idea is that he’ll boost sales because people will feel like they are shopping by the ocean.

Sure a small percentage of folks will like it. But the trouble is, to a whole lot of people the ocean just plain smells fishy. And those people almost never come back to the store.

Sound like a silly example? Well some people do exactly the same thing with their blogs and web sites. Read more

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