Think Before You Call It Spam

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Those of us who make our living working primarily online know full well how pervasive the scourge of spam has become. Whether you are an online publisher like me, or just dealing with the hoards of junk emails that come your way everyday you know the problem is real.

But did you know marking that email newsletter as spam is probably not the best way to keep it out of your in box?

In fact you could even be causing problems for other folks by doing that.

Unwanted Newsletters

From a marketing perspective the email newsletter is a wonderful way to reach out to potential clients and keep a recurring contact with past customers. Because the costs per message are incredibly low this is a marketing tool of choice for just about everyone from the solo entrepreneur to the major corporation.

Trouble is, it is usually pretty easy to add email addresses to the mailing list. Because of that it’s easy to get on to mailing lists that we really don’t want to be a part of, whether we unwittingly “agreed” to be on the list at one point or not.

Being bombarded with unwanted email can be frustrating. And the temptation is to just “make it go away” by hitting the “mark as spam” or “junk” button. But you might want to think before you do that and here’s why. Read more