Have a Thick Skin and Train Your Customers to Love Your Business
November 30, 2006
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Roger von Oech has a great post up today called Use Your Shield. In it he explains how brilliant new ideas may sometimes be met with tremendous skepticism and even at times harsh criticism simply because they are new and different from the accepted wisdom.
Even some concepts that are thoroughly accepted today were ridiculed harshly when they someone first brought the idea to people’s attention. Imagine the state of medicine today if doctors didn’t wash their hands between patients or surgeries?
But Roger shares with us even that basic common sense idea was ridiculed by doctors when it was first proposed because they didn’t want to believe that they were “carrying around death on their hands.”
Roger then gives us a great quote.
A thick skin is a gift from God.
How true. Each of us will face our critics. Yet the ability to face that criticism without it crushing our spirit, causing us to react angrily, or turn us from what we know is right is definitely a huge asset in our arsenal of success.
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