WordPress is the best choice to power most small business websites. We admit we’re a little biased when we say that. But fortunately the facts do support our bias.
At last count there are over 25 million websites powered by WordPress. That number is steadily growing. Not only are brand new websites being created in WordPress, but tons of existing websites are being converted to the platform. This is especially true with small business websites!
WordPress is known as a powerful blogging platform. And that is was it was originally created to do. However over the years it has grown beyond blogging into a powerful content management system that, in many ways, is ideally suited for small business.
Easy to Use
Because of its blogging roots, WordPress is easy to use. It is created to make web publishing easy for people of modest technical means. That’s just a fancy way of saying that you don’t have to be a computer wiz to manage your WordPress website.
You have a business to run. You don’t have time to get a graduate degree in computer science to run your business website. With WordPress, you don’t need one!
Powerful SEO
WordPress does a great job ranking in the search engines right out of the box. Adjust some settings, add a premium theme or an SEO plugin, and you have the ability to easily fine tune your site’s on-page optimization.
Not only that, but services like ScribeSEO can integrate seamlessly with WordPress to take the guess work out of optimizing your web pages for the search engines.
That gives your business a powerful advantage over your competition!
Dynamic Content
With its roots in blogging, WordPress makes creating sites with dynamic content easy as pie.. Uploading images, adding audio and embedding videos is simple as can be.
Not only that, but WordPress builds in interactivity with its included commenting system. That coupled with the ease with which you can add blog posts and other content makes it easy for you to produce a dynamic website that keeps people coming back time and time again.
Inexpensive
When compared to other website solutions out there WordPress is much less expensive. Because it is open source software, the true do-it-yourselfers can launch and run a WordPress site for very little money at all.
Sure it takes a little expertise to get things set up correctly so that you get the most from your WordPress site. The good news is there are tons of WordPress designers and developers out there so it’s possible to find the expertise you need at almost any price point.
For a small business that’s just getting started and is on a tight budget, WordPress makes it possible to have a powerful website that can compete head on with sites from much larger companies. That way the business can see a much bigger return on their web marketing resources than when going with many other platforms.
Simple Social Media Integration
WordPress has hundreds of plugins to add social functions to your website, all available for free!
No matter which social media community you prefer to promote your business on, WordPress can integrate with it. And odds are there’s already a plugin available to connect your site with it today.
You Are In Control
Finally, having your business website on WordPress puts you in control. It combines ease of use with complete customization. Your business website can have a totally unique look and feel, but still retain the same easy to use publishing system that makes it easy for you to manage.
With over 25 million websites and growing, there are plenty of WordPress developers with the skills to work on your site. That means you are not locked in to any one developer because there are so many who are familiar with WordPress. You are in control.
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