There was genuine concern in my friend’s voice on the phone yesterday.
“Is everything OK? Where have you been?”
She was concerned because it has been a while since I posted on my blog and hadn’t shown my face around my usual blogging haunts.
I reassured my friend that I was still alive and that all was well. Life had just gotten in the way of my blogging activity for a bit.
You see, in addition to my consulting, I still have a day job that can be quite demanding at times. In this case my problems started even before I got back to work Monday.
My trip back from Dallas Sunday was an adventure and a half that involved not only changing flights, but entire airlines. It created a cascading travel hassle effect by making it hard to schedule my ground transport on the Savannah end.
But alls well that ends well and I made it back to my house eventually.
Monday morning was the start of taking my sleep deprivation experiment to the next level as I worked nearly around the clock with very little sleep because we are short handed and the work still needed to be done.
Then of course yesterday was Valentine’s Day and that was an evening I wanted to spend with Gorgeous. She’s always a priority for me.
So What’s my Point?
What’s my point of all this blah, blah, blah about being busy?
My point is that as a business blogger it is OK for life to get in the way of your blogging from time to time.
In my case blogging is crucial to my business. Actually it is my business.
When I tell my friends that I haven’t even had time to write a blog post in a few days they know my schedule has gotten nuts.
But even when it’s neglected, the blog is still here when my schedule eases back to normal. That is something you should keep in mind.
If one of your hesitations with getting started blogging for your business is that you know your schedule will get in the way from time to time, don’t worry about it.
Sure the ideal is to post consistently as a robot. But you aren’t a robot. You are a person.
You are writing to share you business with people, not robots (or web crawlers or spiders).
Even if you neglect your blog for a season, no worries. It will still be there when you get back. And so will a good share of your readers. Well, if you don’t let it go too long, that is.
So get started blogging. When life gets in the way, that’s OK. Just get back to blogging as soon as you are able.