Sooner or later it happens to most every blogger. One day you turn around and find that your blog has been neglected for far too long.
Unless you are remarkably disciplined, have an incredibly structured life that never has surprises, or have partnered with a co-author or two life is bound to get in the way of your blogging. And it is especially true if you are blogging for your business.
As an entrepreneur you may be in a situation where you have to do it all. Keeping up with your blogging can be especially challenging.
Starting Back Up
How do you get started again?
This is going to sound overly simplistic. And it seems kind of obvious.
What you should do is sit down and write a blog post.
No secrets or tricks required. Just start posting again. Blogging is not rocket science.
Keeping What You Had
One of the beauties of blogs is that even if you neglect them for a bit, whenever you do decide to get back to them they are still there.
All that page depth and the incoming links that you built up when you were blogging will still be there when you get back to it.
Sure you may lose some of your audience, but if you had been emphasizing RSS subscriptions, many will still be there once you come back as well.
Here is one thing you shouldn’t do. Don’t apologize for being away. Your readers know.
Besides how many blogs have you seen that have several irregularly spaced blog posts all saying, “sorry I haven’t posted in a while”?
There’s not much that will scare away readers faster than that. You’re better off offering a post with some value to your readers and moving forward.
You also might want to avoid making big promises about how often you are going to be posting moving forward. While it can be motivating to have the accountability of announcing your intentions it can also turn into a huge discouragement as well if business ends up overriding your intentions.
That discouragement can make it even harder to get started blogging again the next time.
The bottom line is we all have seasons when our blogs get less attention than we’d like. Don’t let it get you down. Just write another blog post and move forward. Leave the past behind.