One of the things we talked about at the conference on Friday was about blogging from your personal passion. Passion and interest are the fuel that will keep you going when the luster of the “new thing” that blogging is when you get started wears off.
One of the participants asked a valid question as we were talking about sustaining business blogging activity and addressing how much time is involved in successfully blogging in support of your business.
He wondered if he’d be able to maintain that over the long haul. My initial response was that as a business owner did he have trouble being passionate about going to work? If so, blogging was probably not for him.
One of the beauties of business blogging is that it can be a natural off-shoot of the passion business folks have already for their work. If you don’t have any passion for what you do in your business, then blogging probably isn’t a good fit for your business model.
I was talking with my dad last night who is considering starting a personal blog. He said, “Blogging because it’s the next new thing is not a good enough reason to get started.” Dad gets the need for passion.
Most of us spend more time working than we do with our families. The vast majority of business owners have a tremendous amount of knowledge about their business (at least they should!) Couple that knowledge of what they do gives them a unique perspective to speak about their business.
And the familiarity that comes from all the time we spend at work gives us a comfort level talking about what we do.
Ideally all that will blend together into a passion cocktail that can spill out into the blog posts and keep propelling our blogs forward.
Do you have challenges with motivation when it comes to your blogging?
If so why do you think that is?
And what are some things we can do to keep ourselves motivated and moving forward?