A Glimmer of Hope in Microsoft’s Marketing?

I keep saying that business is about people and relationships with them. Build the relationships and the money will follow. And in greater quantities than if try to reduce people to numbers and statistics.

In his Breaking Up With Advertising post, David Armano points out this treasure of a video clip that seems to indicate Microsoft might be coming to understand that whole relationship thing.

Classic Quote:

It’s just I’ve changed. And you haven’t.

I’ll be interested to see what the Amanda Chapel crowd has to say about this whole thing since they tend to be so hostile to the idea of treating customers like people worth building relationships with rather than like cattle to be herded.

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  1. An absolutely perfect commercial targeting suckers who believe in that crap.


    Amanda Chapel
    Managing Editor

  2. Ah, your consistency and unchanging arrogance is refreshing, Amanda. Thanks for stopping by.

    You still enjoying life there behind your curtain pretending to manipulate the Great Oz?

  3. Microsoft – “you are what you do, not what you say” and, “actions speak louder than words”

  4. Microsoft might be growing as a company, imagine that. Though, I still think I need more proof.

  5. Hey Chris.

    I thought the video said it all. I posted it a few days back and found it a bit challeging to comment on it. I really wanted it to stand on its own. What a great example of the changes that are happening in marketing and consumer relations.

  6. They’re talking the talk… now let’s see them walk the walk.

    One word: Vista

    Walking the walk? I think not!

  7. Dawud, I agree the video is well done. We’ll see what they do with it.

    Beyond.N.M., I’m not here to defend the Behemoth M. I’m just saying that maybe there’s a glimmer of hope… Time will tell.

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