I keep saying that business is about people and relationships with them. Build the relationships and the money will follow. And in greater quantities than if try to reduce people to numbers and statistics.

In his Breaking Up With Advertising post, David Armano points out this treasure of a video clip that seems to indicate Microsoft might be coming to understand that whole relationship thing.

Classic Quote:

It’s just I’ve changed. And you haven’t.

I’ll be interested to see what the Amanda Chapel crowd has to say about this whole thing since they tend to be so hostile to the idea of treating customers like people worth building relationships with rather than like cattle to be herded.

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