Refine Your Target Market and Increase Profits

One of the challenges in business is aiming our products or services at the right target market. It can be tempting to position our business towards a very broad market. People falling into this trap think that because what they offer can be used by most anyone, they'll be limiting their income … Read more about Refine Your Target Market and Increase Profits

Knowledgeable Expert or Shameless Profiteer?

I've know blogging associate Mike DeWitt for quite a while now. We first met at Open Comment Night over on Successful-Blog way back when. So far Mike has commented on every single one of my Bed Head posts. (We're on Day 12 of 40 right now. I went back through and checked. He hasn't missed one … Read more about Knowledgeable Expert or Shameless Profiteer?

Creative Marketing from an Accountant

OK. One of the points of marketing is to help folks remember your brand, right? What if your product or service isn't exactly flashy or naturally attention getting? How can you stand out from the crowd? Say your business is accounting. Good accounting is a critical piece of any successful … Read more about Creative Marketing from an Accountant

A Glimmer of Hope in Microsoft’s Marketing?

I keep saying that business is about people and relationships with them. Build the relationships and the money will follow. And in greater quantities than if try to reduce people to numbers and statistics. In his Breaking Up With Advertising post, David Armano points out this treasure of a video … Read more about A Glimmer of Hope in Microsoft’s Marketing?

Joining The Good Blogs

I've been hearing a lot about a relatively new blog cross promoting service lately called The Good Blogs. I first heard about it nearly a month ago when Mike Sansone mentioned how much he was digging having the widget on his blog (that's a lower case digging. ;) ) Since then I've noticed Ben … Read more about Joining The Good Blogs

Is Internet Marketing Really Dead?

I just finished reading The Death of Internet Marketing (aff) by Mike Filsaime. Mike is an internet marketing heavy hitter. He's the guy that wrote Butterfly Marketing, so it seems he knows what he's talking about. In his latest free e-book he tells us why the way marketing has been done via … Read more about Is Internet Marketing Really Dead?

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