There are two types of people who tend to know how to drive traffic on the internet. And the top players in both categories know how to drive massive traffic.
Interestingly enough historically there hasn’t been much of any crossover between the two groups. In fact, the two groups tend to look on one another with suspicion and disdain.
On the one hand you have the hard core internet marketers. These folks go by many different names such as SEO experts, search marketers, affiliate marketers, pay-per-click marketers, ect.
Their realm is that of the paid search results. They live in the land of the Sponsored Results that you see at the top and right side of the Google results pages.
Internet Marketers understand keywords and bidding processes. They know that it takes money to make money and they are perfectly willing to spend what it takes to drive traffic to their web sites because those web sites in turn make them money.
They tend to be really good with numbers and analysis. They use terms like click through rate, impressions, autoresponders, and squeeze pages. Sure they have word skills too.
But their interest in words often only carries as far as it takes to persuade people to take action, whether that is to click on the search ad or make a purchase after their target audience has clicked through to their website. And their websites often consist of a few landing pages designed specifically to convince people to make some purchase.
Good Internet Marketers are making a bunch of money. The best take in millions each year.
The other group that knows how to drive traffic to web sites is the bloggers. Their methods are very different from the Internet Marketers.
Bloggers are the word people, the relational ones. They are really good at generating original content and developing conversation. They network with other bloggers, spend time in the comment box.
For the most part bloggers completely ignore paid search all together. Some even cary that so far as to almost never click on ads or “sponsored results”. Often the only time they pay attention to paid search ads is when they check the few dollars they may earn a month from running Google ads on their blogs.
Instead bloggers live in the realm of organic search. They understand search engine optimization and assume that the only way to be good at it is to master the free side of the search results. They are self restricted from the paid side of the search engines.
Because most bloggers are completely broke.
Bridging the Gap
As I already mentioned there tends to be very little cross over between the two groups. The internet marketing folks are busy tweaking and adjusting their ad campaigns so that they are profitable to have time to generate lots of original content. They may even have a tough time understanding why someone would bother spending time on a website (or a blog) that wasn’t earning any money.
Bloggers have a tendency to be suspicious of anyone motivated by profit. They thrive on independent viewpoints and in their minds once moeny gets involved the independence flies out the window.
But here’s what I suspect. Something tells me that the folks who bridge that gap between the two biggest traffic generators on the web will be in a position to become very wealthy indeed.
As a longtime blogger I’ve recently been doing some heavy research on the internet marketing side of things. And I’m intrigued with what I’m learning.
I started looking at paid search because I had an idea for a new project and, with everything else I have going on, that project needs to be profitable if I’m going to make it work. I’m thinking that paid search will play a significant role in that profitability, especially during the start up phase.
Not only will bridging the gap be useful for my own side project but it will allow me to help one of my clients directly. And beyond even that, the simple act of doing the research, gaining the knowledge, has opened the door for another new opportunity for me.
All that to say, expect some announcements in the next couple weeks. Things are happening here at SuccessCREEations!