One Wrong Way to Get Links

We all know that getting inbound links, links from other web sites linking in to yours, is an important part of marketing your blog and raising your authority and rankings in the search engines. There are all kinds of ways to encourage other bloggers to link to you, but ultimately the best way to get inbound links is to earn them.

When you produce high quality valuable content people will see its value and link to it. Combine that with consistent active networking and the number of inbound links you get will grow over time.

No Good Shortcuts

It is a consistent part of human nature that people tend to be lazy. Most folks want the reward without the work.

Like talking to a wall with your headphones on

Unfortunately at best shortcuts tend to run smack into the Law of Unintended Consequences. At their worst, shortcuts can be manipulative, destructive and downright counter productive. Especially when it comes to influencing others to take an action that benefits you.

This is especially true when it comes to building an audience for your blog.

There is no substitute for consistent effort over time. Sure there are some things you can do to help compound your efforts. But there are no shortcuts. Without work there is no miracle.

Don’t Try This Guy’s Approach

I get lots of requests for links. I’ve been blogging here at SuccessCREEations for a while, have decent page rank and people want to tap into that. It’s flattering.

Most of the requests are bumbling and get ignored. Occasionally I’ll respond with a, “no thank you” if the request is especially polite.

But the other day I found this comment in my moderation folder and was floored. I have never posted a comment like this, but this guy was arrogantly rude. On top of that he put this in my comment box (twice, by the way) instead of emailing me through the contact page so he fully expected it to be public.

Please don’t ever approach a blogger like this:

I am sure you will be disgusted to know:

Hi, I’m sorry I can’t find the comments I’m paying you for. They should be with MY Name and MY URL – the ones that I gave you. I believe I mentioned that particularly in my message.
ROCKFUSE : Helping Blogger Stand-out
11/26/08 01:50

Thanks. Sorry that it wasn’t clear there. I’m willing to pay you 100EC each for 6 comments left in these 6 pages.


The following are the specifics. Name: Excessive Jake E-mail: URL:

Thanks. Hit me a message when you’re done k?


Jake, you wanted me to hit you with a message. Here it is.

You’re right. I am disgusted.

First of all there is not now, nor has there ever been an agreement between us for anything, especially payment for links. Nor will there ever be, I assure you. Perhaps that’s why you can’t find the links you are looking for.

Since this is the first communication I have received from you, I am a little offended that you presume I am obliged to link to your site. Had you chosen a different communication channel than my comment box and/or a less arrogant tone I would have certainly kept this private.

It is true that we do have some advertising here on SuccessCREEations, sometimes promote affiliate products and services, and offer products appropriate to our readers. However, as a matter of policy we do not place links in our copy in exchange for payment.

To do so, especially for a link to a topic that is completely irrelevant to our readers would be counter productive for us and an insult to our readership.

Also, half of the pages that you (almost) referred to (several of the URL’s are incomplete) are for a completely different site. Why in the world would you pay me to get links on Andy Beard‘s site? What would possibly make you think I have the ability to put links on someone else’s site?

Prior to attempting to post this arrogant and rude comment you posted 3 or 4 comments on various posts here at SuccessCREEations. They were borderline spammy in my mind. I tend to err on the generous side when it comes to comments so I decided to leave your comments, but just barely.

However since I see your intent was just to get links back to your site without engaging in conversation I have since removed your comments and marked them as spam. If you have any questions in this regard, I would like to refer you to our Comment Policy for clarification.

Our Comment Policy is clearly linked right below the comment Submit button. If you had taken the time to read through it, you might have thought twice about submitting your comments.



P.S. If you choose to continue on with your existing approach to link building (i.e. spamming blogs) you might think about not using a link to your personal blog. While I chose to discretely leave your personal URL out of this blog post, I couldn’t help but notice your real name, that you have a PHD in Electronics and work for IBM. You might want to read through the IBM Social Computing Guidelines before you get too far into your blogging methodology. It might save you some heartache down the road. runs on the Genesis Framework

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  1. Woa…wonder if this guy has friends.

    • That is actually pretty funny! Most spammers at least make a slight effort to try and disguise their links or comments as something marginally legitimate but maybe this guy was either very ballsy or just an idiot!

  2. Sometimes I can not believe what people will do to get a link, like everybody says write quality content and people will link to you, natural link building is one of the best ways to achieve high rankings, sooner or later the search engines will find out and they will end up removing your site from the serps.

  3. Seriously, Chris. What’s the point of paying all those EC and buying some comments here? The google wasn’t an idiot and they will track it out very quickly…

    I have no ideas why they’re still a lot of people want to do this sort of things…

  4. Chris, you wasted precious time answering to a retard. The person will never understand your point… I’ve been through a similar situation myself, but the person added me to his Skype account. They come from Indian link buying companies mostly, and no matter what you tell them, they think they know it all…

    For us though… an excellent read as usual. Valid points. 🙂

  5. Have you seen this site?

    I was scouting around after seeing someone selling “dofollow” blog comments on digitalpoint and found your site via that one. I guess someone fancied the idea of outsourcing the commenting to you.

  6. Wow talk about rude! I work in sales and have to deal with my fair share of rude idiots but it’s understandable when I’m prospecting them but to use this tone when you’re trying to get someone to do something for you (even if you’re offering to pay) is unacceptable. Good luck to him is all I can say ’cause he’s going to need it.

  7. Ouch! Hard to believe such folks are out there, just lookin’ for ways…

    Nice response, though. Make a lesson out of it for all of us to see.

  8. Chris,You are doing a great job by giving this guy a heads up.I am sure he will change his way to build links.

  9. Junch, That list has been floating around in various forms for over a year now, I think. The comments I started getting when the list first came out helped me get off my butt and write out a formal comment policy here.

    I’ve thought about turning NoFollow back on until I get taken off the list. Unfortunately I think most of the people who post that list are just copying and pasting it without verifying anything. (For example, my Page Rank fluctuates some but it always shows on these lists as a PR 5.)

    But I just can’t bring myself to punish the people who come here to contribute to the conversation just to maybe make my life a little easier. So I just delete the spam as best I can.

  10. I found your site via one of those lists today – sorry!

    We run networks of sites and we are finding that link builders are getting more and more aggressive in their approaches. Don’t know if it is because it’s getting more and more competitive for them, or just that loads more very unprofessional outfits have joined the bandwagon, but we now ignore virtually all such requests,

    Some have approached us regarding ‘advertising’. We have had cases we have said we would do regular ads and have spent a lot of time on the details, but at last minute they have introduced extra requirements to include paid links within articles etc which has killed the deal. So we have ended up putting in a lot of time with nothing to show for it.


  11. Wow, that’s unreal. I will never understand people who pay for links, or people who outsource the links without understanding outsourcing or link building.

    Sure, I always put one of my websites in when I comment, but I always read comment policies and the post I’m responding to. Crazy, I know.

  12. I don’t know why this guy used such a horrible way to build links! But your answer is good. I think he will think twice before doing this again.

  13. Shocking that someone who is smart enough to get an advanced degree could at the same time be so ignorant. Please follow up if he responds!

  14. Some people are truly unbelievable. You’ll find that out no matter what you do, where you work, or who you are.

    I run multiple websites myself, and you would be shocked at some of the e-mails and support tickets I receive. More often than not, most people that send me ridiculous things simply exhibit nothing other than ignorance.

    A woman contacted me regarding ‘her website’. She explained to me multiple times over that she was unable to find it – that it had disappeared. Each time, I inquired as to what it was she was talking about. Unfortunately, she took my inquiries as some sort of challenge, and decided to attempt to force the whereabouts of her site out of me by typing a message entirely in capital letters with some hideous demands.

    Unfortunately, I’m not a registrar, nor am I a hosting company. I’ve never had prior contact with this woman, and I honestly can’t tell you where her site ‘went.’ Hopefully she finds out.

  15. Wow, I’ve seen scams, but I can’t believe how this guy just put that out there! Do right by folks and treat them with respect… a lesson this person needs to learn!

  16. I think people always try to take short cuts, but with web seo there is no better way than good content that is updated regularly, yes links are important and if you can provide contnet the helps people surely the links will follow.

  17. Im new to blogging. Started around a month ago. I would love to get more links quickly but surely people can’t expect to get them in the example you have given. What was he thinking!!!

    You need to produce great content and give great value. Like people have said here i would not have given him the time or day.

    Very interesting read. Nice one.

  18. Is it possible he was just very confused? I like to give people the benefit of the doubt, but I guess in the link building world people will stoop to just about anything. Glad you caught that and shared.

  19. Wow. Can you believe the nerve of some people? It doesn’t look too much like a spammy comment, so I don’t think Akismet or the like would’ve caught it. Good thing you moderate 🙂

  20. Too funny. Thank god for comment moderation. I get a ton of spam comments, but never had one quite like this – It’s rather bizarre really, I mean, what was he hoping to accomplish?

  21. Heya Army Captain. I understand that you might not appreciate my cautionary approach to helping someone see that there might be a better way to accomplish their goal of getting back links. And I suspect that the good folks who have commented here might not appreciate being called idiots.

    While you may have serious doubts, I assure you that not only were those comments left on my site but I do in point of fact still have them on file. While, like you, I may sometimes fall a little short in the tact department, please know that I am not in the habit of lying.

  22. I have also received my fair share of strange comments on my blog. I particularly liked the following comment which actually made me laugh quite a bit:

    “play omaha poker online games – Winner’s guide to the most effective tools and strategies to play omaha poker online games.Oh, that fortunate number nastily coughed beneath the gross period. Play omaha poker online games chortled a word. I oversaw that air alongside one tax. Oh my, the absolute play omaha poker online games thinly repaid outside of a formal education. Decent programme is this selected play omaha poker online. The food has a gross part. I read once, this dirty play omaha poker online games endearingly beamed excluding an uncertain police. As everyone knows, an incredible information dryly invoked in this semantic date. One extensive sites to play omaha poker online touched outside this lucky range…”

    It makes absolutely no sense at all which I found rather amusing.

    I actually have a question for you guys. What is the general consensus about posting links inside your comment text? I’ve noticed that most commenters leave their anchor text in the name field. Do webmasters accept single links in the comment text, or are these comments thought of as spam and deleted straight away?

    Best regards


  23. Haha. Apparently everyone gets requests like these and special spam comments…

    @Mark, I delete any comments that have links in the comment field unless it is a helpful link. ie. links that are relevant to the discussion and are not to personal websites.

  24. cant believe people put up with this kind of practices… cannot believe it really works too; a blog is operated by humans so soonor or sometimes a little later it gets moderated anyways..

  25. I’ve had a few of these link requests as well, declined them all. I wonder if folks ever take them up on their offers? Perhaps only blogs where the links themselves will be rather meaningless. Thanks for sharing, it’s great for newer bloggers to know what to expect and more importantly – how not to act.

  26. I can’t believe how pushy and arrogant people can be!! Way to give it back to ’em!!

  27. That shows how desperate other webmasters are… There are a lot of ways to get backlink actually but people always wanted easy but ineffective ways..

  28. Chris,

    Wow! What a great example of “What NOT to do” to get a link back from another site! I choose to follow blogs that I can learn something from, which speaks to the attribute of “unique content”. It does require some time, thought, creativity, consistency, and effort to generate and maintain that content, but if I use myself as an example… well worth it to get loyal and legitimate followers! Thanks for sharing your experience!

  29. Maybe there was more to this guy’s letter, but I can’t make out what he’s even asking. But I can figure enough out that this is definitely a “what not to do.”

  30. He just use a tool to leave these or else he is a fool. I really do not understand these guys, no more word…

  31. It never ceases to amaze me what some people will do for a link. They act like no one is there moderating their website. Thank goodness for the delete button.

  32. Did you receive an answer from your response? Your disclosure around his personal info was especially chilling 😉

  33. How arrogant! As if you were going to publish him with that attitude! The mind boggles!

    I found your blog by chance and it has some very interesting posts on it – I look forward to reading it in 2009 – many thanks and Happy New Year!

  34. I have just found your website and I am really enjoying it.
    I too get very annoyed at people who just presume that by being pushy they will get you to do what they want. I especially don’t like those that want me to “help them out”.
    Why would I?
    Thanks again for the great site.

  35. I don’t like the way…if there is in my blog, i would categorize it as spam already…:)

  36. I am surprised he didn’t reach through the computer with a virtual bat and whack you upside the head. Some people can be so rude!

  37. You just can’t save most people from themselves. I can’t imagine the level of arrogance that it would take to produce such garbage. Thanks for letting the rest of us know some of what is out there.

  38. Not the way to do it I have to say 🙂 Best way is to bee polite and maybe have something to offer back.

    Great site you have btw, just found you and looking forward to reading more good articels..


  39. And where is this guy now? He just sent this message and then go away or what? I think he was just trying to call your attention your blog is PR5 so everyone wants to write something here…

  40. I am amazed what people think they are entitled too or expect from people offline or online. One thing I have always learned is you catch more flies with honey but I always try to give peoplethe benefit of the doubt. I cant imagine he is getting many links with this approach.

    Take care
    Jeff Casmer

  41. I can’t believe someone could be so bold. Maybe he was on the wrong site. jerk for sure even if that was the case. nice design btw!

  42. Content quality is what is most important. The linking will naturally come from this.

  43. I am sorry I have to go pick myself up off the floor, please tell me this is a joke?

    This guy has some serious issues. Def, not the way to build links.

  44. We should take your attitude towards this person as a lesson as well. I agree that you being courteous was a breath of fresh air. Good for you. Way to handle it.

  45. It’s definitely one of the hardest parts of building a new blog. Getting traffic. I constantly struggle with finding inbound links. I produce good quality content, but you have to get the content out there somewhere before people will find it and link back.

  46. This guy obviously read Cialdini’s Persuasion… lol, what a useless way to negotiate!

  47. It is obviously sad to see that some people behave this way, and take for granted things that aren’t even given in the first place. I totally agree that getting links from other websites is an important part of any web entrepreneur..but if it doesn’t add value, there is no reason for the post to be shown.

    But man.. I’m amazed that people still just go on and blatantly spam..and expecting

  48. That dude was pretty over the top in his arrogance and presumptive attitude. You did a good job in setting him straight.

  49. Why even bother replying to such bs? I think it is a big waste of energy and time. Me for example, never reply to ppl asking for link exchange, or to all kind of rude comments, because I don’t have time for that. Moreover, they will feel even worse when they receive no reply instead of some kind of negative reply. There is nothing worse than others not paying attention to your anger.

  50. I guess this is just part of doing business but man that is messed up. How cocky!

  51. About as cocky as they get. Good for you for calling him out on that.

  52. Well, some people really do not know whats the proper approach to doing business. I guess you hit him now pretty good. Nicely done.

  53. I just saw this entry, well it is very bad to do that like this man. Thanks for this article.

  54. This is very interesting because I was getting spam from the same domain recently, and came searching and found your post. Seems this guy hasn’t stopped and is still at it!

Comment Policy: Your words are your own, so be nice and helpful if you can. Please, only use your real name and limit the number of links submitted in your comment. If in doubt, please take a moment to review our full Comment Policy before you click "Post Comment" so we don't mark your comment as spam.

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