Promote Your Business Blog with Social Networking Sites

Steve Bowman over at Coastal Uruguay asked me a great question yesterday about increasing blog traffic.

He said he’d been actively building relationships with other bloggers in his niche and seeing some good results from that approach. But now he is ready to step up the pace a bit.

What is a good next step?

My first suggestion was for him to start getting actively involved with some of the social networking sites out there.

The general idea behind social networking sites is that they make it easier for folks to find quality stuff on the web. The different sites go about it in different ways and use different criteria for their own definition of quality. But that gives you the gist of what most of them are trying to accomplish.

Social networking sites can be a great source of traffic for your business blog because so many people congregate at those sites. For example, people have been known to overload their servers by making the front page of Digg or Slashdot because of all the traffic that heads their way.

The way I see it that is a very good problem to have.

Probably the biggest trick is finding a social networking site that is at least somewhat oriented towards your niche. For example very little of what I write here would be at all applicable for Slashdot because that site is all tech all the time. SuccessCREEations isn’t a tech blog.

Over the next few days I’ll take a look at some of these sites in more detail. I’ll describe the pros and cons of the sites and explore some reasons why they might work for promoting your business blog.

Here are some sites that we’ll explore:

If there are any others that you’d like to explore, let me know and I’ll look at them more closely in this series.

In the mean time here are a couple of great resources to help get your creative juices flowing when it comes to promoting your business blog.

52 of the Best Ways to Promote Your Blog and Your Business by Mark White of Better Business Blogging.

23 Ideas for Finding New Readers for Your Blog by Darren Rowse of

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