You may or may not know that Gorgeous is the Managing Director of the local Savannah chapter of a business women’s networking group called eWomenNetwork.
I’m proud of what she’s accomplished in growing that group from nothing a little over a year ago. But pretty much it has been her thing. I’ve kept my distance for the most part. Besides I’ve been kept pretty busy with all the ships.
Things are changing however as we grow my own baby, SuccessCREEations.
One of the concerns of any business or organization has to be growing the contact base. Without a growing contact base there is no potential customer pool and the whole thing may very well wither on the vine.
There are tons of ways to expand your organizations contacts. For example blogging can be a great way to expand your reach online.
Likewise, if you are interested in building a local customer base, one of the best ways is to get out into the community and meet people, network face to face. And from what I’ve seen here in Savannah there is no better place to do that than amongst the ladies at the local eWomenNetwork events.
Granted I might be a little biased. But I’m sure nobody’s fool either.
So I decided it was time to start participating, step in there, meet some folks, and offer my help to whoever might need it. I’m glad I did.
eWomenNetwork is obviously oriented towards women. However there were a handful of smart men who attended last night’s event as well. These guys understand that over 80% of the buying decisions are made by women and not us men. It makes great business sense to get to know some of these ladies who are controlling so much spending power.
I met some new folks. And last night’s speaker shared something that resonated with me as well.
Lynn Lilly is a lady with more than 20 years experience in the marketing business. She did a great job sharing with us last night. One point really struck home with me.
Creativity is the great UN-Equalizer
Never really thought about it before but she’s right.
We all have the ability to creatively come up with ways to give ourselves an edge up on the competition. The trick is to stimulate our minds to get those creative juices flowing.
Lynn was kind enough to leave us all with a little tool to help get the ball rolling. You can see from the picture that she put together a stack of idea cards to stimulate the synapses.
All in all it was a good night.
And it sure didn’t hurt to be spending time with all those lovely ladies. 😉