Just as Social Media can be a useful avenue to raise the visibility of your business face to face networking is also an important element to promoting your business and the service or product you offer.

I call that my analog networking time. And today will be full of that.

I’m heading to the eWomenNetwork event at the Savannah Southern Women’s Show. And while that may sound like it could be a bit of an estrogen filled morning, I find eWomenNetwork to be one of the most productive of the networking events I attend locally.

eWomenNetwork LogoAnd I don’t say that just because Gorgeous is the founding Executive Managing Director of the Savannah chapter either. Though I will admit that probably adds just a little bias to my opinion.

Truth is women make or heavily influence something like 80% of all buying decisions in our culture these days. Couple that with the fact that this particular group is focused on intentionally making business connections and it adds up to a winner for my business.

The similarities between seeing results with analog face to face networking and with digital social media networking are striking. And when you get right down to it, your results are usually tied directly to how much effort you are willing to put into building those relationships.

So for now I’m off for a breakfast event.

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