Why Focusing on Only 4 Things Leads to Great SEO

With 80% or more of all internet traffic starting with search engines these days it makes sense that search engine optimization is very important. In order for your website to be found by folks it must rank well for search terms (i.e. keywords) that are related to what your organization does and who you are.… Read More »

Search Engine Marketing vs. SEO – Why You Need to Know the Difference

Search Engine Optimization (SEO) is a hot topic and is being marketed heavily to small businesses right now. And because SEO consulting is such a big need for small businesses the field is attracting all kind of people hawking SEO services. (By the way, social media consulting is similar in this regard.) On one end… Read More »

SEO Charlatans

SEO There are some folks out there who really know to make web sites what we call search engine friendly. These experts in Search Engine Optimization (what the web world calls SEO) can analyze a web site, make some basic changes in the structure and wording, and see that site get much more prominent rankings… Read More »