Social Media Influencing Traditional Advertising

Social media is now influencing one of the biggest advertising frenzies of the year. Superbowl ads. With an estimated 93 million pairs of eyeballs on the screen, including my own, FOX was able to demand an average of $2.7 million for each 30 seconds of advertising air time during the game. We're … Read more about Social Media Influencing Traditional Advertising

Old Media Powerhouse Learns New Media Lesson

There has long been friction between the traditional old media providers which include print and television, and new media information sources which are overwhelmingly Internet based. If you look deep enough you can find some basic philosophical differences between the ways old media and new … Read more about Old Media Powerhouse Learns New Media Lesson

Cutting Through the Social Media Noise

Yesterday Renée Alexandrea commented about all the junk that comes up when she searches on Technorati for stuff. She brings up a good point. There's a lot of crapola out there and it can be hard to sift through. Then last night Mike Sansone hosted a podcast with a roundtable discussion about … Read more about Cutting Through the Social Media Noise

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