Zombies Are Invading Sears

Sears has launched an apparent stealth marketing campaign with Zombies taking over portions of their website.

Sesame Street Parodies Successful Social Media Marketing Campaign

Sometimes reworking something that has already proven wildly successful can be successful in its own right. Sesame Street created a parody of a wildly successful commercial with Grover playing the role of Old Spice Man. And it works.

TV News Interview – Cyber Bullying

I was interviewed recently on one of our local TV news stations, WJCL, as part of a story they did on the recent cases of cyber bullying. Here is the story: Now “bullying” probably isn’t much of an issue for the average business, online or off. However it is closely related to reputation management which… Read More »

Little Debbie Leverages Social Media For Product Launch

I have a bit of a thing for Little Debbie. Have for a long time. I especially like her Swiss Rolls. There’s some history where they are concerned in our house, which I’ll explain in a minute. Little Debbie is actively marketing via social media. The company’s Facebook page has over a half a million… Read More »

Facebook Course Launched at New Media Profit Path

New Media Profit Path just launched the Facebook course. Check it out! This course has over an hour of videos to get your started on the right foot with Facebook to start bringing in more business! Here’s what you find there: Intro to Facebook Personal Profile vs. Business Page vs. Group Setting Up a Personal… Read More »

7 Video Sharing Sites That Are Not YouTube

There are lots of video sharing sites besides YouTube. Some have advantages that are worth taking a look at. Here are 7 of them with example videos from each for comparision

Social Media in Plain English

Do you have trouble wrapping your mind around social media and what it’s all about? If so, you might appreciate this video created by Common Craft. Common Craft This video was produced by a company that is creating instructional videos that they are licensing for others to use. Their about page explains: Common Craft is… Read More »

New Media Profit Path Launches WordPress Course

The WordPress course was just launched at New Media Profit Path. Here’s some of what I shared about the course with our Platinum Lifetime Members: This course contains all the info you need to know to get started with WordPress in 8 videos and a total of an hour and forty-five minutes of instruction! Here’s… Read More »

Social Media Training for the Travel Industry with Tourism Currents

If you’re in the travel and tourism industry Tourism Currents offers fantastic social media training from a couple ladies who are intimately familiar with the unique challenges of your industry. Now some folks may find it strange, seeing that I have a social media training product on the market, that I would recommend what cold… Read More »

LinkedIn New Feature – Follow Company

LinkedIn has come a long way as a social networking site in the years that I have been involved with social media. And with their new Follow Company Feature they are making LinkedIn even better! There was a time, not that long ago in fact, when LinkedIn was little more than a glorified Rolodex. But… Read More »

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