One of the big challenges for any business on the web is attracting people to come back to their website over and over again. Well, I should say it's a challenge for many businesses. Too often businesses get so focused on getting new visitors from the search engines to come to their websites that … Read more about 9 Ways to Keep People Coming Back to Your Business Website
Search Engine Marketing vs. SEO – Why You Need to Know the Difference
Search Engine Optimization (SEO) is a hot topic and is being marketed heavily to small businesses right now. And because SEO consulting is such a big need for small businesses the field is attracting all kind of people hawking SEO services. (By the way, social media consulting is … Read more about Search Engine Marketing vs. SEO – Why You Need to Know the Difference
When a Blog is Not a Blog
This month marks the 5 year anniversary since I wrote my first blog post. I was testing the waters, thinking I might want to be a writer. What better way to experiment than with a free web publishing tool that could be accessed from anywhere? That was my theory at least. Little did I know that … Read more about When a Blog is Not a Blog
Little Debbie Leverages Social Media For Product Launch
I have a bit of a thing for Little Debbie. Have for a long time. I especially like her Swiss Rolls. There's some history where they are concerned in our house, which I'll explain in a minute. Little Debbie is actively marketing via social media. The company's Facebook page has over a half a … Read more about Little Debbie Leverages Social Media For Product Launch
How to Block Spam on WordPress
Spam is the scourge of the internet. No one wants to have spam comments filling up their WordPress website. It reflects poorly on you as a site owner, and this is especially true if you WordPress site represents your business! Fortunately there are some great tools available to make eradicating … Read more about How to Block Spam on WordPress
Has Thesis Developer Chris Pearson Torpedoed His Business?
It's been an interesting couple of weeks in the WordPress world. And much of the excitement has been centered around one premium WordPress theme: Thesis. Now before I get into all this I feel I should point out that I am an affiliate with Thesis, along with several other premium WordPress themes. … Read more about Has Thesis Developer Chris Pearson Torpedoed His Business?
Refine Your Target Market and Increase Profits
One of the challenges in business is aiming our products or services at the right target market. It can be tempting to position our business towards a very broad market. People falling into this trap think that because what they offer can be used by most anyone, they'll be limiting their income … Read more about Refine Your Target Market and Increase Profits
3 Easy Ways to Back Up Your WordPress Site
Backing up your data has been a necessary part of life at least as long as we've had computers. Far too many people live out on the raggedy edge, care free and unafraid, never giving a second thought about backups. Until something bad happens and they loose a bunch of their data, that is. Our … Read more about 3 Easy Ways to Back Up Your WordPress Site
Taking it Offline
I think an important part of any social media marketing strategy should involve taking things offline and meeting people face-to-face. That's true not only for personal networking but for business too, because both social media and business are first and foremost about people. That's one of the … Read more about Taking it Offline
Google and Neutrality Irony
In a rather ironic twist, Google now finds itself on the receiving end of a "neutrality" flap. It's ironic because Google has long lobbied for something called "net neutrality." If you look at Google's Public Policy blog you'll see they've published 22 posts on the topic to date. … Read more about Google and Neutrality Irony
How to Protect Your WordPress Site From Hackers
It's a nightmare scenario. You go to your website only to find a nasty message from a hacker bragging about hacking your site. And nothing else. As far as you can tell your content is gone and you can't even find a way to log into your WordPress dashboard. Would your business survive your website … Read more about How to Protect Your WordPress Site From Hackers
Facebook Course Launched at New Media Profit Path
New Media Profit Path just launched the Facebook course. Check it out! This course has over an hour of videos to get your started on the right foot with Facebook to start bringing in more business! Here's what you find there: Intro to Facebook Personal Profile vs. Business Page vs. … Read more about Facebook Course Launched at New Media Profit Path
